Thursday, December 13, 2012

DAM! Beyoncé does $50 million 'brand ambassador' deal with Pepsi

The superstar singer has inked a deal with the soft drink giant to become its new "brand ambassador" - a deal reportedly worth $50 million. The 31-year-old crooner will become the face of Pepsi, appearing on soda cans and bottles and cardboard cutouts in stores, PepsiCo said Monday. She will also power an advertising campaign timed to coincide with the release of her new album next year, reports said. Beyoncé has already starred in four Pepsi ad campaigns, but the chart-topping songstress and wife of rapper-entrepreneur Jay-Z will now collaborate with the company on creative projects, social media and live events, including an upcoming world tour. The former Destiny's Child sensation is also slated to perform at halftime of Super Bowl XLVII in New Orleans on Feb. 3.

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