WOW! Move Over Apple, Google Named World’s Most Valuable Brand

Google finally dethrones Apple as the world's most valuable brand in 2014, valued at $159 billion.Google finally dethrones Apple as the world’s most valuable brand in 2014, valued at $159 billion.


The search engine giant tops Apple in the annual list by BrandZ, after leading it for the last three years. Millward Brown reports that Google has grown 40% since the release of the 2013 list, coming out to nearly $11 billion.


Apple, however, actually declined 20% in the last year, as confidence in the brand descends following Steve Jobs’ death in 2011.


“Apple’s innovations have been more evolutionary than revolutionary,” Millward Brown VP, Oscar Yuan, says.


Apple ranked at No. 2 on the list with a value of nearly $148 billion, IBM was in third with $107 brand value, Microsoft was fourth at $90 billion, and McDonald’s rounds out the top 5 with $86 billion.

Google Patents Contact Lens With Built-In Camera

     Google recently filed a patent for a new contact lens system that would include built-in cameras. While details are unknown, Yahoo speculates that the technology could potentially allow the tech giant to shrink its wearable device, Google Glass, into the size of a single contact lens.

     According to Patent Bolt, the contacts would be controlled by "a sophisticated system" of "unique blinking patterns." Furthermore, it could also potentially grant the blind the ability to see certain things, according to Patent Bolt's reporting of the patent application. "For example, a blind person wearing Google's contact lens with a built-in camera may be walking on a sidewalk and approaching an intersection. The analysis component of the contact lens can process the raw image data of the camera to determine ... that there is a car approaching the intersection."

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