Endorsement Issues: Outrage Growing As Petition Demanding Rick Ross Be Dropped From Reebok

Rick Ross appears to have crossed a line that no amount of explaining or apologizing will bring him back from.  In a new song titled “U.O.E.N.O.” with rappers Rocko and Future, the MMG CEO seems to advocate date rape.

“Put molly all in her champagne / She ain’t even know it / I took her home and I enjoyed that / She ain’t even know it," Ross raps in the song.

The fallout from the insensitive lyrics has reached a fever pitch as one women's rights group is demanding that Reebok drop the rapper from his endorsement deal with the company.

Nita Chaudhury, co-founder of anti-sexism group UltraViolet, started a petition that as of Friday had gathered 51,000 signatures according to Billboard.

The petition reads:

His lyrics aren't vague, he's not hinting that he raped a woman--he's clearly and proudly saying that he drugged and raped a woman who was not capable of consent.  By holding Rick Ross up as something to aspire to, Reebok is sending the message that raping a woman is cool--and that's a dangerous message to send the boys and young men that Reebok markets to. This is what rape culture is.  Reebok needs to know that we won't stand for this. Will you sign the petition telling Reebok that rape is NEVER okay and they should drop Rick Ross right away?

Tell Reebok:

Rewarding a man who brags about raping women sends a dangerous message. Rick Ross' lyrics about drugging and raping a woman are offensive and outrageous, and Reebok should drop him as a spokesperson immediately.